Omnichannel distribution is a multichannel approach taken by companies to give customers a way to purchase and receive orders from several sales channels with one-touch seamless integration.
A company needs to think of their omnichannel distribution strategy from both a customer purchase and possible customer return, which are often referred to as forward and backward distribution services.
Six Types of Omnichannel Logistics
Buy online, then pick-up at the brick and mortar store.
Buy online, then have it delivered to the home or another location.
In store purchase, with the delivery either to the home or another location.
Drop ship from a warehouse or manufacturing center to store, home or other location.
Buy online, then return at store or online.
Buy online, then return online.
The goal of omnichannel logistics strategy so many companies are moving is to reduce costs, improve transit and delight the customer.
Implementing an omnichannel distribution often leads to revenue growth as customers are more likely to spend more online than in brick and mortar stores.
Additionally, the brand loyalty increases from omnichannel distribution because of the seamless consumer usability, leading consumers wanting to come back for more.