Consumers are becoming more vocal about chasing sustainable practices by investing more in fast-moving consumer goods (FMCG). Companies are responding to these consumption habits with increasingly “green supply chains.”
Sustainable supply chains do not always entail simply using recyclable materials or even striving for the goal of zero-waste. These practices are only a small step in the grand scheme of “going green.” Companies with the bigger vision to transform their supply chain are beginning to incorporate small scale goals for bigger environmental benefits, while providing incentives for others to adopt sustainable practices as well.
One example of sustainable implementation is Accenture’s circular supply chain model. With influence from digital identity, payments and blockchain, Accenture’s focus is for consumers to directly reward producers for their sustainability efforts. It works a little like this:
Another leader in the sustainable supply chain realm is Amazon. Just about everyone acknowledges Amazon’s ability to increase efficiency in its supply chain habits. But the company has taken it one step further with an interactive option branded “Amazon Day.” This feature allows Amazon Prime members to schedule their deliveries. So, a member might order products three different days in a week but can choose to receive them all on one day, rather than utilizing the two-day delivery perk. By consolidating packaging and saving trips to the same location, Amazon’s carbon footprint is minimized while achieving lower shipping costs and increased visibility within warehouse inventory.
These two companies, Amazon and Accenture, are just the tip of the iceberg when it comes to who is transforming their companies’ purpose by putting sustainable practices at the core of their supply chain.